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Business Web Strategy: Design, Alignment, and Application (Premi torrent |
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41F98D82D6084F7D7DAE4B728BB0508A3EBA554B |
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9.14 MB |
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| Torrent added: | 2009-02-15 09:42:29 |
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Torrent Description
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy.
Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
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