Joseph Pine: What do consumers really want? torrent

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

Joseph Pine's career as a business coach began at IBM when he did something truly unorthodox: he brought business partners and customers into the development process of a new computer. Taking from this the lesson that every customer is unique, he wrote a book called Mass Customization on businesses that serve customers' unique needs. Later he discovered what he would coin the "Experience Economy" -- consumers buying experiences rather than goods or commodities -- and wrote a book of the same name.

Pine and his friend Jim Gilmore have since turned their focus to authenticity, which they argue is the main criterion people use when deciding what to buy. (The idea was featured in TIME's "10 Ideas That Are Changing the World," and also became a book.) They joke that their company, Strategic Horizons, ought to be called "Frameworks 'R' Us," after their specialty in helping others see business differently.

"Once I began to think like [Jim] Gilmore and [Joseph] Pine, I found myself coming up with seemingly authentic experiences for even the most insipid products."

John Cloud, TIME
___________________________________________________________________________________
please leave a comment if you want, this is just to show what is out there...
And before you go and spam, dl it watch it and make up your own mind...
cheers the_phyrexian

Are you a British citizen? Click here! (Petition to stop Sharia Law)
http://petitions.number10.gov.uk/shariastop

there is a reseed section, read it / use it...
http://suprbay.org/forumdisplay.php?f=35

or visit my blog...
http://thephyrexian.tk