Sales-Marketing-Content-Management-Buyers-Guide.pdf torrent

Your company has a sales and marketing content problem and you’ve been tasked with developing a solution. What does it mean to have a content problem? Despite all the work by marketing, reps still say they can’t find anything. Marketing has no idea what is being used and moreover, what is actually effective at moving deals through the pipeline and closing them. Sound familiar? But, every vendor’s website sounds the same “we help your reps use the right content at the right time”. How can you separate the hype from reality and make the right business decision for your company?
The Problem Most fast growing companies have sales content management issues. We see 3 main causes: 1. Content sprawl - where sales collateral is stored. Common repositories include file shares, cloud storage like Box and Dropbox, email, local drives, CRM, wikis, and purchased or homegrown content management systems. In fast growing companies storage infrastructure is heterogeneous. According to Docurated’s State of Document Management Report 68% of sales teams have 5 or more storage repositories and 77% of sales teams use file shares as their primary repository