Foundations of UX: Content Strategy [2015, ENG] torrent

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Foundations of UX: Content Strategy

Год выпуска: 11/2015
Производитель: Lynda
Сайт производителя: lynda.com/User-Experience-tutorials/Foundations-UX-Content-Strategy/420307-2.html
Автор: Patrick Nichols
Продолжительность: 0:46
Тип раздаваемого материала: Видеоклипы
Язык: Английский
Описание: Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—to improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.
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Introduction
Welcome
Using the exercise files

1. What Is Content Strategy?
What is content strategy?
Evolution of content strategy
Exploring the future of content strategy
Setting the right expectations

2. Building Blocks
Understanding tone and voice
Shaping the tone
Defining style

3. Getting Started
Content auditing
Categorizing
Identifying gaps

4. Constituents
Defining your audience
Developing personas
Understanding your stakeholders
Working with influencers

5. Tools of the Trade
Creating style guides
Working with wireframes
Developing a content matrix
Using copy decks

6. Achieving Success
Measuring results
Managing content
Advocating for users
Sharing best practices

Conclusion
Next steps
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Файлы примеров: присутствуют
Формат видео: MP4
Видео: AVC, 1280x720, 16:9, 15fps, 229kbps
Аудио: AAC, 44.1kHz, 128kbps, mono
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