Differentiate or Die - Jack Trout torrent

Category: Self-help
Language: EnglishKeywords: Die differentiate

Written by Jack Trout
Format: MP3
Bitrate: 128 Kbps

Survival in Our Era of Killer Competition

AN IN-DEPTH EXPLORATION OF TODAY’S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES

“Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition we’re sure to find there.”–Dan Rather, CBS News

“What I like about Differentiate or Die is the book’s emphasis on the power of logic, simplicity, and clarity–getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.”–Scott McNealy, CEO, Sun Microsystems, Inc.

“Another great book by the king of positioning!”–John Schnatter, CEO, Papa John’s International