Witcher B. Absolute Essentials of Strategic Management 2020 torrent

Textbook in PDF format

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Introduction
Strategic management
Purpose
The external environment
The internal environment
Objectives
Business-level strategy
Corporate-level strategy
Global-level strategy
Strategy implementation
Strategic control
Strategic leadership
Index