Sales Promotion Management https://TutPig.com MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 571 MB | Duration: 51m
Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products.
What you'll learn
Explain what is meant by Sales Promotion
Describe the elements of Sales Promotions Management
Discuss the role of Product in Sales Promotion Management
Identify the steps of Sales Promotion Planning
Requirements
No prior knowledge is required
Description
Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products. Hence, sales promotion represents all of the communications that a marketer may use in the marketplace. When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.
Sales Promotion Management is crucial and is essentially needed for creating and maintaining a match between the needs and motivations of