Udemy - Customer Centricity and Analytics torrent

Customer Centricity and Analytics
https://CourseWikia.com

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.91 GB | Duration: 4h 19m

Develop your firm's relationships and drive customer and business value.

What you'll learn
Explain key differences between product-centric and customer-centric views.
Evaluate relationship strategies for customer-centric acquisition, retention, and relationship development approaches.
Discuss how customer-based metrics complement financial indicators of the firm.
Embrace relationship marketing as an important source of sustainable competitive advantage for companies, with increasing relevance in today’s world.
Requirements
Some basic business acumen will make the access to the course easier - but is not a condition to attend the course.
Description
The competitive landscape and the volatile economies that mark the modern world mean there is no way around the need to manage customers profitably in the long term. As a result, it is a more pressing issue than ever before. Data are easily available, so much that firms are overwhelmed, and the amount doubles every 18 months. New trends, such as the rise of social media and apps, then arrive to create new relationship marketing challenges for companies.

This course introduces a customer-centric management approach and shows how the evolution of relationship marketing points to a new understanding. We will further discuss how relationship marketing and customer centricity principles shape the relational processes between customers and firms, from customer acquisition and onboarding to customer retention and development.