Existential Digital Marketing - (BookRAR) torrent

Description
Learn all about making your personal or company/ startup brand truly stand out on the internet by understanding and applying existential authenticity. Existential Digital Marketing discusses the philosophy of building authentic brands on the internet using a Philosophical Marketing strategy which treats brands as an end-it-itself rather than simply as a means to an end like it is usually done. This book shows you the way of doing Digital Marketing using the notions and ideas of the existentialism school of philosophy and some anecdotes. It is a revolutionary new way of thinking about brand identity and communication especially in the post COVID world with a drastically altered consumer behaviour of an always-online audience.“This philosophy is primarily about thinking of the brand as an independent being of its own and then trying to answer its deep existential questions. The goal here will be to arrive at an identity which is truly authentic so as to build a strong and substantial brand which will then have the potential to leave a lasting legacy. It aims to solve the problem of the inability to do extraordinary and outstanding marketing for brands online despite understanding and applying the prevalent marketing/ branding concepts.”– from Chapter 1. ‘Introducing Existential Digital Marketing’
Book Details
Language: English
Published: 2020
ASIN : B08GNCS7VG
Format: PDF, EPUB, AZW3