Writing Copy for Dummies by Jonathan Kranz (Perseu) torrent

Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating
copyNeed to produce winning copy for your business? This
fast, fun guide takes you through every step of a successful
copywriting project, from direct mail, print ads, and radio
spots to Web sites, articles, and press releases. You'll see
how to gather crucial information before you write, build
awareness, land sales, and keep customers coming back for more.

Writing Copy for Dummies
By: Jonathan Kranz
Format: EPUB
Language: EN
ISBN: 9780764569692
Pages: 785