Paul Rand - A Designers Art pdf torrent

Аuthor: Paul Rand.
Publisher: Yale University Press
Year: 1985
Format: PDF
Size: 103 MB
Language: English
Pages: 250

The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts. Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987.

PS Not the Best of Scan but usable...