Uncommon Sense, Common Nonsense: Why Some Organisations torrent

Jules Goddard, Tony Eccles, "Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others"
ISBN: 1846686008, 1846686024 | 2013 | EPUB

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.